Lee Jae-myung Starts 'Maeta Bus' Project, Traveling Nationwide by Bus Weekly for Public Welfare Visits
[Asia Economy Reporter Jeon Jinyoung] Lee Jae-myung, the presidential candidate of the Democratic Party of Korea, announced on the 9th that he will launch the ‘Maeta Bus’ project, which involves taking a bus every week to visit local sites nationwide. This marks the beginning of a full-scale campaign to win over grassroots public sentiment.
The Democratic Party’s election committee stated in a press release that afternoon, “Candidate Lee is embarking on a nationwide livelihood exploration campaign to communicate directly with the people,” adding, “He plans to tour the country, visit local livelihood sites, and seek solutions together.”
Starting with a three-day tour of the Busan, Ulsan, and Gyeongnam regions from the 12th, the candidate will spend 3 to 4 days each week for the next eight weeks traveling by bus across eight regions nationwide. A studio capable of live broadcasting will be installed inside the bus to stream the events via YouTube Live, emphasizing real-time communication.
The Democratic Party explained, “Candidate Lee will also visit exemplary sites leading future policies and engage in new policy development,” adding, “He will hold various town hall meetings, roundtable discussions, local pledge announcements, and press conferences focused on regional issues.”
A strategy to attract the votes of the 2030 generation has also been devised. Inside the bus studio, Lee will host ‘MㅏZㅏyo Talk (Majayo Talk),’ a conversation with invited MZ generation guests, and plans to hold ‘Myeongsim Camping,’ where he camps with young people using a car camping vehicle. The camping vehicle will be the Hyundai Casper, produced under the Gwangju-type job model.
Additionally, programs such as ‘National Bansanghoe,’ which involves conversations with participants from different generations, and the ‘National Policy Proposal Program,’ which collects public opinions on-site to reflect in policies, will be conducted.
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A Democratic Party official said, “We intend to approach the people by sincerely listening to their voices on-site and directly addressing local issues,” adding, “In particular, we will strive to resolve generational conflicts and revive the hopes of young people by communicating and empathizing with the 2030 youth generation.”
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