COWON Begins Pre-Registration for Casual New Game 'Hojo Pop'

[Asia Economy Reporter Hyunseok Yoo] COWON announced on the 8th that it will begin global pre-registration for its new mobile puzzle game, 'Hozo Pop.'

Hozo Pop is a casual puzzle game utilizing the IP (intellectual property) of artist Hozo, who is well-known to the public through KakaoTalk emoticons. Popular characters from the Hozo Universe, such as Cynical Rabbit and Hello Brown, all make an appearance. The game offers a refreshing tactile experience typical of casual puzzles while blending humor and wit that satirizes reality, making it enjoyable for players of all ages.

The strengths of Hozo Pop lie in its rich volume and user convenience. Over 1,000 stages and a variety of world maps are available from the start. It features a system that automatically generates various special blocks on the puzzle map upon completing simple missions, allowing even users who are weak at puzzle genres or children to enjoy smooth gameplay.

The UI and artwork, meticulously crafted by artist Hozo himself, further differentiate the game. Every graphic element in the game, down to each button, was personally created by Hozo. The game infuses the unique sensibility that only Hozo can express throughout, serving as a fan service for the Hozo Universe.

COWON is sharing diverse information such as game introductions and events through the pre-registration site. All participants in the pre-registration will receive abundant items including gold coins and special blocks. Among them, 100 people will be selected by lottery to receive the 'Hozo World Special Package,' a gift bundle containing Hozo’s handwritten autograph.

Seunghoon Lee, CEO of COWON, stated, “Hozo Pop is a project jointly undertaken by COWON x Hozo x Whalebird,” adding, “It will be a meaningful gift for Korean fans and provide a unique experience for global users.”

Hozo Pop is scheduled to be simultaneously released in Korea and global markets through major platforms such as Google Play and the App Store in the winter of 2021.

This content was produced with the assistance of AI translation services.