Hanwha Life and Shinhan Card Join Hands for Joint 'Insurance + Card' Marketing

Lee Kyung-geun, Vice President of Hanwha Life (photo left), signed a "Strategic Memorandum of Understanding (MOU) for Joint Marketing Promotion" with Lee Seok-chang, Group Head of Shinhan Card, on the 8th at the 63 Building in Yeouido, Seoul.

[Asia Economy Reporter Oh Hyung-gil] Hanwha Life Insurance signed a business agreement (MOU) with Shinhan Card on the 8th for joint marketing.

Hanwha Life plans to maximize marketing effectiveness by leveraging its excellent sales channels and assets. It is expected to increase customer benefits and convenience by promoting combined insurance and card sales.

They will also proceed with cross-employment between affiliated planners. Shinhan Card will conduct marketing to expand card member recruitment using Hanwha Life's LIFE MD channel. Hanwha Life will also be able to effectively market LIFE MD recruitment to Shinhan Card's card agents and customers.

Shinhan Card also plans to establish various collaborative marketing systems by signing a business agreement with Hanwha Life Financial Services.

A Hanwha Life official stated, "We plan to maximize synergy through mutual cooperation and exchange between the sales forces of Hanwha Life and Hanwha Life Financial Services and the various channels of industry-leading Shinhan Card," adding, "By utilizing the marketing capabilities of both companies, we expect to enhance competitiveness in digital financial services through the expansion of N-jobs via digital platforms."

This content was produced with the assistance of AI translation services.