Min Myung-gi, CEO of Lotte Confectionery (third from the right), and Kim Tae-seok, Mayor of Saha District, Busan (sixth from the right), are posing for a commemorative photo after attending the opening ceremony of Lotte Confectionery Sweet Home Branch No. 9 on the 5th.

Min Myung-gi, CEO of Lotte Confectionery (third from the right), and Kim Tae-seok, Mayor of Saha District, Busan (sixth from the right), are posing for a commemorative photo after attending the opening ceremony of Lotte Confectionery Sweet Home Branch No. 9 on the 5th.

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[Asia Economy Reporter Lim Hye-sun] Lotte Confectionery announced on the 8th that it held an opening ceremony for the regional children's center 'Sweet Home Branch 9.'


'Sweet Home Branch 9' is a two-story building with an area of approximately 90 pyeong, located in Gamnae-dong, Saha-gu, Busan Metropolitan City (Gamcheon Culture Village).


'Lotte Confectionery Sweet Home' is a collaborative project between Lotte Confectionery and the international relief and development NGO Save the Children, and its construction is a social contribution activity funded by the proceeds from Pepero sales. The 9th branch of 'Sweet Home' is a newly renovated children's center that had been over 30 years old. The facility is designed to provide children and adolescents with safe spaces after school for rest, play, study, and counseling. Additionally, from the initial construction phase, the opinions of local residents and children were actively reflected in deciding the facility's structure and design.


The opening ceremony was attended by Min Myung-gi, CEO of Lotte Confectionery, Kim Tae-seok, Mayor of Saha-gu, Jeong Tae-young, President of Save the Children, and about 50 local children and others.



To commemorate the opening of Sweet Home, on the 4th, researchers from the Lotte Central Research Institute participated in a remote online class to make snack flowerpots, and about 2,000 snacks including Pepero were distributed as souvenirs to the residents.


This content was produced with the assistance of AI translation services.

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