Homeplus, New Products Created by MZ Generation... "8,500 Items to be Released by Year-End"

On the 8th, MZ generation product buyers are showcasing their products at the Homeplus headquarters in Deungchon-dong, Seoul.

[Asia Economy Reporter Lim Chun-han] Homeplus announced on the 8th that it will launch 8,500 new products by the end of the year, led by MZ generation (Millennials + Generation Z) product buyers.

The proportion of MZ generation among Homeplus product buyers reaches 70%. Considering that 25% of My Homeplus membership customers are in their 20s and 30s, Homeplus operates an organization centered on employees who best understand the MZ generation. This year, more than 100 buyers were hired, and the proportion of MZ generation employees is expected to increase further when interns are converted to full-time positions in the second half of the year.

An excellent example of product innovation is the ‘Homeplus Signature Wet Tissue.’ This product sold 1 million units within 35 days of its launch in September 2019. To date, cumulative sales have reached approximately 26.08 million units, generating sales exceeding 26 billion KRW.

Giving existing mart products a youthful image is also an achievement of MZ buyers. The fashion private brand ‘F2F,’ which celebrates its 6th anniversary this year, and living items have prominently featured products that match current customer preferences. The ‘F2F Women’s Relax Fit T-shirt,’ launched last month, gained popularity as a cost-effective product with a youthful sensibility, selling 60% of the initial stock within a month. Homeplus plans to officially open steakhouse and salad zones in some large mart stores next month and is also preparing to launch low-calorie ice cream and collaborative products.

A Homeplus official said, “Brands that best understand market trends can dominate the market,” adding, “We will not be complacent with current achievements but will continuously innovate based on product capabilities to become the shopping channel most preferred by customers.”

This content was produced with the assistance of AI translation services.