Coupang Hosts Exclusive Beauty Event 'Mega Beauty Show'

Special Promotion Planning Based on Beauty Search Big Data 'Coupang Beauty Lab'

[Asia Economy Reporter Kim Cheolhyun] Coupang announced on the 8th that it will hold the 'Mega Beauty Show' event, offering the biggest customer benefits of the year to popular beauty brands selected based on big data, until the 5th of next month.

Coupang selected influential brands based on beauty customer search data compiled by the 'Coupang Beauty Data Lab.' For this event, six beauty brands with the highest search volume and rapidly rising popularity among beauty-related shopping search terms within the Coupang app from January to October this year were chosen. Coupang has strengthened strategic partnerships with these brands to provide a superior customer experience.

The 'Mega Beauty Show' is Coupang's largest exclusive beauty promotion planned this year. Partner brands in this event are expected to gain opportunities for increased customer awareness, new customer acquisition, and brand strengthening.

The selected beauty brands are Est?e Lauder, Bobbi Brown, HERA, AHC, d’Alba, and La Roche-Posay, and these brands have prepared various popular products and exclusive benefits every week.

Lee Byunghee, Vice President of Coupang Retail, said, "We are holding a beauty event that offers the biggest benefits of the year to provide a differentiated customer experience," adding, "Going forward, Coupang will continue to create value for both customers and partners through innovative promotion planning based on customer experience data."

This content was produced with the assistance of AI translation services.