"Watch NCT127 Unreleased Content" LGU+ Launches XR Content Platform ‘U+DIVE’

[Asia Economy Reporter Seulgina Cho] LG Uplus announced on the 8th that it has launched the XR content platform ‘Uplus DIVE (U+DIVE),’ which integrates virtual and augmented reality (VR·AR) services. Users will be able to access a variety of ultra-realistic content regardless of their telecom provider, both domestically and internationally.

U+DIVE is an application-based platform service offering over 1,500 XR contents across eight categories including movies, performances, travel, webtoons, games, and education. It consolidates immersive content previously divided into U+VR and U+AR, with an emphasis on enhanced spatial elements. By January next year, it plans to integrate all content currently provided separately through U+AR, evolving into an XR content hub offering more than 3,000 titles.

The core service of U+DIVE is the ‘XR Exhibition Hall.’ From the 10th of this month until the 27th of next month, it will feature an exhibition hall named ‘NEO WORLD’ dedicated to the idol group ‘NCT 127.’ This is also the first project of “KWANGYA@DIVE,” SM Entertainment’s exclusive online exhibition hall. Fans can complete experiential missions such as quizzes and shooting games through the exhibition hall and access various unreleased content including videos, photos, and audio of NCT 127.

Choi Yoonho, Head of XR Business at LG Uplus (Executive Director), said, “The online exhibition hall for NCT 127 demonstrates the direction of the newly launched U+DIVE service,” adding, “We will continue to expand collaborations with various content companies and evolve U+DIVE into an XR platform optimized for enjoying content in virtual spaces.”

U+DIVE is available on all telecom providers and all plans (5G·LTE). It can currently be downloaded via the Google Play Store, and Apple users will be able to access it through the App Store starting from the 10th.

This content was produced with the assistance of AI translation services.