SSG.com Sells Eco-Friendly Products Through Win-Win Funding 'Ureureu'

SSG.com will hold the 'Ururu Earth Week' promotion until the 21st.

[Asia Economy Reporter Lim Chun-han] SSG.com announced on the 8th that it will hold the ‘Ururu Earth Week’ promotion, selling 10 types of eco-friendly fashion, accessories, and household goods produced by startups and social enterprises through its own crowdfunding service ‘Ururu’ until the 21st.

Ururu is a type of crowdfunding service where customers interested in purchasing a specific product gather, and if the target amount and quantity are achieved, the sale proceeds. Since September 2018 until October this year, it has conducted over 2,400 fundings, providing sales opportunities to more than 1,000 small and medium-sized enterprises and startups.

SSG.com plans to increase the success rate of funding by lowering the minimum quantity for this funding to less than 100 units and offering discounts of up to 70%. Participants in this event include ‘Donggubat’, ‘LAR’, and ‘Continue’.

An SSG.com official said, “This promotion was prepared to support the expansion of sales channels for social enterprises while enabling consumers to easily participate in eco-friendly consumption,” adding, “We will continue to strive to create social value through various ESG (Environmental, Social, and Governance) management activities.”

This content was produced with the assistance of AI translation services.