Shinhan Bank Surpasses 2 Million Followers on Official SNS Channels... Customer Appreciation Event Underway

[Asia Economy Reporter Kwangho Lee] Shinhan Bank announced on the 5th that as of the 31st, the number of followers on its official social networking service (SNS) channels such as Facebook, Instagram, and YouTube has surpassed 2 million.

Shinhan Bank's official SNS channels have been presenting various content for active communication with customers. Since surpassing 1.5 million official SNS followers last July, the followers have continuously increased with 1.26 million on Facebook, 260,000 on Instagram, 120,000 on KakaoStory, 330,000 on YouTube, and 60,000 on Naver Post.

Reflecting the trends of the MZ generation (Millennials + Generation Z), Shinhan's official Instagram channel held a dance challenge with the world-renowned dancer Aiki in July, receiving great response from the MZ generation. Since August, the webtoon "Dugeun Dugeun Baeng Baeng," featuring bank employees as protagonists, has been regularly serialized monthly until December.

Shinhan Bank's official YouTube channel recently reflected the MZ generation's interest in financial management by launching "Aneun Haengnim, Tto Ogeonyeong" in March, featuring in-house experts explaining financial terms and economic situations in an easy-to-understand way. The cost-effective gourmet content "Ssaedaegi 2 (Cheap and Amazingly Delicious Restaurants)" has been expanded nationwide, adding meaning to revitalizing small business owners as well as entertainment, gaining much popularity.

Meanwhile, to express gratitude to customers for surpassing 2 million followers on its official SNS channels, Shinhan Bank is holding the "2(baek)man-keum 2benteu" event on its official Facebook and Instagram until the 14th.

This event is conducted by leaving congratulatory messages for the 2 million follower milestone and comments on what participants wish for Shinhan Bank's SNS. Among the participants, prizes such as chicken coupons and Starbucks gifticons will be given through a draw.

This content was produced with the assistance of AI translation services.