Huge Shopping Events Continue on E-commerce Platforms During the First Weekend of November
Coupang's '2021 Wow Day Big Sale' until the 9th
Tmon Shopping Festival 'Gwangclick Big Sale' runs until the 11th
[Asia Economy Reporter Kim Cheol-hyun] As the first weekend of November arrives, e-commerce companies are consecutively launching massive shopping events. It is expected to be an opportunity for consumers to enjoy more reasonable shopping from home through contactless (untact) methods.
Coupang is holding its largest annual shopping event, the '2021 Coupang Wow Day Big Sale,' until the 9th. This event is for Wow members and offers discounts across all categories, from food to fashion, beauty, and electronics. In the 'WOW All-Time Best Discounts' section, 2 to 3 frequently sought-after products are selected daily and sold at discounted prices on a first-come, first-served basis starting at 7 a.m. The 'WOW Gold Box' section features popular products from all categories in limited quantities at special prices throughout the event period. Additionally, the 'WOW Brand Special' showcases two representative brands daily with special offers. Customers can find popular products from leading domestic and international brands.
During the event, there is also the 'WOW Relay Sale,' where customers can easily shop by frequently visited themes. On the 7th, discounted popular products in the fruit and health food categories are available, and from the 8th to the 9th, popular items in meal kits, ready meals, and processed foods categories can be purchased at discounted prices.
Tmon continues the excitement of its year-end mega shopping event, the 'Gwang Click Big Sale.' Along with half-price discounts on popular luxury goods and electronics, weekend-only discounts of up to 150,000 KRW are available. The highly anticipated 'Half-Price Discount' allows customers to purchase popular products at 50% off on a first-come, first-served basis daily, selling out quickly upon opening. Representative products on the 6th include the Apple iPad Pro 5th generation 256GB, Prada Saffiano women's wallet, Kyungdong Navien heated mattress, Nespresso Essenza Mini, Gucci scarf, and Ferragamo new sunglasses.
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Greater discounts are available on weekends. In addition to the first-come, first-served 50% discount coupons issued daily at 11 a.m., 'Weekend Limited Coupons' offering up to 20% off are also issued. Coupons provide up to 30,000 KRW off on food, living, and beauty products, and up to 150,000 KRW off on electronics and travel products.
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