Lee Dong-ki, Head of the Innovation Growth Division at the Korea International Trade Association (left), and Lee Woong-no, Head of the Management Strategy Division at KCC, are taking a commemorative photo after signing the agreement. <br>[Photo by KCC]

Lee Dong-ki, Head of the Innovation Growth Division at the Korea International Trade Association (left), and Lee Woong-no, Head of the Management Strategy Division at KCC, are taking a commemorative photo after signing the agreement.
[Photo by KCC]

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[Asia Economy Reporter Kim Jong-hwa] KCC has signed a business agreement with the Korea International Trade Association (KITA) to discover and nurture outstanding startups domestically and internationally, and is recruiting startups interested in participating.


On the 3rd, KCC signed a "Business Agreement (MOU) for Discovering and Nurturing Outstanding Startups" with KITA at COEX in Samseong-dong. Through this agreement, the two organizations will actively cooperate in ▲ sharing infrastructure and personnel exchange necessary for startup support ▲ jointly developing and supporting the operation of startup support programs ▲ establishing and continuously operating network cooperation channels for overseas startups.


The target startups to be discovered are domestic and overseas startups proposing creative ideas in KCC's core business areas of building materials, paints, and new materials. Detailed themes include ▲ ESG for sustainable management such as eco-friendly building materials and solvent recovery systems ▲ new materials such as lightweight composite materials and insulation materials ▲ new products such as smart road coatings and eco-friendly binders replacing phenolic resins. Domestic companies can check specific details and apply through the notice section on the KITA website by the 19th of this month, and overseas companies by January 13 of next year.


Selected domestic companies will participate in the "KCC X KITA Startup Meetup" held on December 16, and overseas companies will have a meetup event online on January 20 of next year. The final selected companies will have opportunities to conduct PoC (Proof of Concept) with KCC and receive support for joint technology development and investment.



A KCC official stated, "Through this agreement, we support startups with high growth potential and look forward to business cooperation based on innovative ideas," adding, "In this era of accelerating open innovation and convergence, we hope for active participation from startups with creative ideas and technologies that can lead future industries."


This content was produced with the assistance of AI translation services.

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