Home Shopping Same-Day Delivery War... Hyundai Home Shopping Launches Electric Vehicle Delivery

Same-Day Delivery Competition Intensifies
Hyundai Home Shopping's Eco-Friendly 'Winning Move'
Lotte Home Shopping, Delivery Within 8 Hours

On the 4th, Hyundai Home Shopping is delivering products to customers through an eco-friendly electric vehicle 'same-day delivery service'.

[Asia Economy Reporter Lim Chunhan] The home shopping industry is intensifying competition in same-day delivery services. Hyundai Home Shopping has taken the lead in the industry by introducing a same-day delivery service using electric vehicles, betting on an "eco-friendly" approach. As delivery services have become as important a factor in purchasing decisions as product and price competitiveness, the company aims to capture consumers who prioritize "value consumption."

On the 4th, Hyundai Home Shopping announced plans to operate about 30% of its same-day delivery vehicles as electric vehicles initially, expanding to over 60% by next month. For deliveries within the Seoul area, orders placed before 1 PM on weekdays will be delivered by 10 PM the same day. Early next year, the service area will continue to expand to include parts of Gyeonggi Province and other regions.

Hyundai Home Shopping is seeking differentiation through various delivery services. Notable examples include next-day delivery and same-day exchange services in the Jeju region. Typically, ordering products to Jeju Island takes about 2 to 3 days for delivery, but Hyundai Home Shopping enables customers to receive their orders the very next day. Since implementing this service, the growth rate of orders from Jeju has been more than twice the national average, receiving positive feedback.

The same-day exchange service, introduced in 2019, is also popular. If customers wish to exchange purchased products for different colors or sizes and request an exchange before 1 PM, Hyundai Home Shopping will deliver the requested product and collect the item to be exchanged by 10 PM the same day. This service currently operates only in areas where same-day delivery is available, with plans to expand the service area in the future.

A Hyundai Home Shopping representative stated, "We are continuously striving to improve and develop services to provide enhanced experiences to more customers," adding, "We plan to introduce various delivery services tailored to customer demands going forward."

Earlier, Lotte Home Shopping has been operating an 8-hour on-demand delivery service called ‘Ddakwassseo’ across the Seoul metropolitan area since February. With this service, products ordered during the morning TV broadcast (products stocked in the logistics center) are delivered in the afternoon; orders placed in the afternoon are delivered in the evening; and orders placed in the evening are delivered the next morning. In July, Lotte Home Shopping diversified its fast delivery services by introducing scheduled delivery and time-slot designated delivery, while continuously expanding the range of products offered.

This content was produced with the assistance of AI translation services.