Jeon Nam-do Councilor Shin Min-ho "Highly Evaluates Amazon Jeonnam Brand Pavilion"

Shin Min-ho, Jeonnam Provincial Assembly Member

[Asia Economy Honam Reporting Headquarters Reporter Lee Jun-kyung] Shin Min-ho, Jeonnam Provincial Assembly member (Democratic Party of Korea·Suncheon 6), cited the ‘Amazon Jeonnam Brand Pavilion Support Project’ as a model case during the International Cooperation Office administrative audit, stating that it plays a role in promoting Jeonnam’s excellent agricultural and marine products worldwide.

According to Assemblyman Shin Min-ho on the 3rd, Jeonnam Province opened the first-ever regional agricultural and marine food specialty brand pavilion by a local government in the world on ‘Amazon,’ the largest online shopping mall in the United States, in July last year. Subsequently, brand pavilions were also established on Amazon platforms in the UK, Germany, France, Italy, and Spain, currently generating new export demand worth $2.87 million.

Exports of Jeonnam’s agricultural and marine food products have steadily increased over the past five years, recording ▲$320 million in 2016 ▲$350 million in 2017 ▲$390 million in 2018 ▲$450 million in 2019 ▲$460 million in 2020. This year, as of the third quarter, exports reached $390 million, a 19.3% increase compared to last year, marking an all-time high.

Assemblyman Shin said, “Jeonnam is implementing differentiated support such as the ‘Overseas Permanent Sales Outlet Support Project’ and the ‘Amazon Jeonnam Brand Pavilion Support Project,’ providing strategic administrative support by widely promoting the excellence of Jeonnam’s agricultural and marine products to locals through locally customized product development and packaging design.”

He added, “Jeonnam’s proactive efforts to secure export routes for agricultural and marine food products, which started earlier than other regions, are yielding tangible results.”

Furthermore, he emphasized, “Despite the COVID-19 crisis, research results showing that Korea’s fermented foods enhance immunity against COVID-19 have increased awareness of K-Food. We must support our export companies to reflect the latest food consumption trends and strengthen promotional activities.”

He concluded, “Exporting agricultural and marine products is a survival strategy for Jeonnam, where the proportion of farming and fishing households is the highest nationwide. Please contribute to expanding stable export routes through Jeonnam’s differentiated brand marketing.”

This content was produced with the assistance of AI translation services.