Innocean Launches New Menu Campaign for Norang Tongdak
[Asia Economy Reporter Moon Hyewon] Innocean Worldwide announced on the 3rd that it has launched a new campaign for Norang Tongdak.
The campaign features an advertisement for Norang Tongdak's newly released "Crispy Nurungji Chicken," characterized by the inclusion of original nurungji made from brown rice and black sesame seeds, harmonized with a sweet and salty sauce.
Actor Ma Dong-seok, who is gaining attention as the lead in the Hollywood new release "Eternals," appears as a friendly noir-style chef character introducing the new menu.
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According to Innocean, after the Norang Tongdak new campaign aired, the number of visitors to the Norang Tongdak website increased by 175% compared to the same period last month. Weekly sales also rose by about 24% compared to before the advertisement, indicating a positive consumer response to the Crispy Nurungji Chicken.
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