CJ Chairman Lee Jae-hyun: "10 Trillion Won Investment in 4 Major Engines Over 3 Years"
4 Major Growth Engines Are Culture, Platform, Wellness, Sustainability
Chairman Lee Jae-hyun Explains Mid-to-Long-Term Business Direction to All Employees
[Asia Economy Reporter Lim Hye-sun] "We will invest more than 10 trillion won over the next three years, focusing on the four major growth engines: Culture, Platform, Wellness, and Sustainability."
On the 3rd, CJ Chairman Lee Jae-hyun directly explained the group's innovation growth direction to employees through a specially produced video. This is the first time since the 'Second Leap Declaration' that Chairman Lee has directly explained the mid- to long-term business direction to all employees.
The core focus is on expanding the culture and platform businesses. Chairman Lee emphasized, "We will accelerate the global and digital expansion of existing businesses centered on culture and platform," adding, "We plan to strongly promote future innovation growth through new businesses based on ESG (Environment, Social, Governance), which is a global trend."
CJ plans to nurture a 'super platform' by strengthening data-driven customer-centric management based on digital platforms and logistics infrastructure owned by its affiliates. The goal is for people worldwide to enjoy various lifestyle services and products created by CJ, including food, music, video content, and beauty. CJ ENM's entertainment division is pushing to establish Studio Tiger, a genre-specialized multi-production company following Studio Dragon.
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Chairman Lee said, "CJ should focus its tangible and intangible capabilities within the organization on the four major growth engines and create a workplace where top talents want to come to achieve the third leap," adding, "CJ will concentrate on future innovation growth with super-gap capabilities in trend leadership, technology, and marketing, and will revolutionarily innovate organizational culture for the top talents who will lead this, transforming into a future lifestyle company that designs a new life for people worldwide."
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