Korea Tourism Organization Releases 2 Additional Videos for 'Feel the Rhythm of Korea Season 2'

The Soaring Popularity of Folk Songs and K-Hip Hop, This Time in Mokpo and Jeonju

'Feel the Rhythm of Korea Season 2' Mokpo Edition.

[Asia Economy Reporter Donghyun Choi] The Korea Tourism Organization will release two additional videos (Jeonju and Mokpo editions) of the ‘Feel the Rhythm of Korea Season 2’ series, which has sparked the ‘Mud Max Syndrome’ with its innovative advertisement combining traditional folk songs and modern hip-hop, on the 4th.

The eight videos released last September featured artists from Korea’s famous hip-hop labels Higher Music and AOMG, who participated in producing tracks blending folk songs and K-hip-hop. In these new videos, well-known domestic rappers Mamison and Wonstein join to showcase new charms tailored to the unique characteristics of the tourism hub cities Mokpo and Jeonju.

In the Mokpo edition, Mamison combines rap inspired by the fast speech of fish market auctioneers with the folk song ‘Pungnyeonga’ to hiply portray the auction scene. It reveals a previously unknown, surprising side of Korea. Additionally, the video introduces tourist spots favored by the MZ generation (Millennials + Generation Z), such as Mokpo harbor street stalls and Shinan Purple Island, raising expectations for another wave of the syndrome.

'Feel the Rhythm of Korea Season 2' Jeonju Edition.

Wonstein participated in the Jeonju edition, reinterpreting the folk song ‘Taepyeongga.’ Unlike previous videos, this one was produced from a ‘customer experience’ perspective featuring foreigners. Filming took place at Jeonju Gyeonggijeon Shrine, Wanju Awon Old House, and Jeonju Arboretum managed by the Korea Expressway Corporation. Scenes of foreigners dressed in traditional clothing joyfully experiencing Korean traditional culture, including lifestyle games like ‘Gonggi Nori’ and ‘Sulrae Japgi,’ as well as traditional Korean cuisine, are particularly impressive.

The videos are approximately 1 minute and 30 seconds long and will be available from 10 a.m. on the 4th on the organization’s overseas promotion YouTube channel (ImagineYourKorea). The soundtracks used in each video will be released around mid-November on a total of 10 platforms, including global music platform Spotify and Korea’s leading music sites Melon Music and Genie Music.

Oh Choongseop, head of the Korea Tourism Organization’s Brand Marketing Team, stated, “To actively welcome foreign visitors in the second half of the year, we changed the ending subtitle from ‘#Meet you soon’ to ‘#Meet you now.’ This will serve as a key moment to officially announce the re-acceleration of Korean tourism.”

This content was produced with the assistance of AI translation services.