"Same-Day Production, Distribution, and Sales"... CU Launches Healthy Ready-to-Eat Meal Series

On the 3rd, CU launched the healthy convenience meal series 'The Geongang Sikdan'.

[Asia Economy Reporter Lim Chunhan] CU announced on the 3rd that it will launch the healthy convenience meal series ‘The Geongang Sikdan’ and sequentially release one-meal menus considering nutrition intake, convenience, and eco-friendliness.

The newly introduced The Geongang Sikdan lunchboxes come in three types: Calorie, Protein, and Balance. All these products are produced on the same day and distributed and sold refrigerated, allowing customers to enjoy the freshness of the raw ingredients. The cooking methods minimize frying or stir-frying and instead use baking or simmering, significantly reducing calories compared to existing convenience foods while preserving the original taste of the ingredients.

These products use konjac brown rice to greatly reduce overall calories and include black garlic steamed chicken breast as the main side dish to provide a feeling of fullness. The cucumber stir-fried with beef, called Oibaetduri, and four kinds of grilled vegetable side dishes are rich in dietary fiber. Customers aiming to increase muscle mass and protein intake can choose the Protein lunchbox. The heat-resistant expanded PLA container used for the lunchboxes was self-developed using BGF Ecobio’s technical expertise and has durability that withstands microwave heating.

The Geongang Sikdan series is also available as a subscription coupon service, allowing customers to practice healthy eating at a more affordable price. By purchasing subscription coupons through CU’s membership application (app) PocketCU, customers can buy products from this series at a 30% discounted price.

To commemorate the product launch, customers who purchase The Geongang Sikdan lunchboxes and pay with KakaoPay until the end of this month will receive a 30% discount. Additionally, an event will be held until the 30th where customers who order products through the lunchbox reservation function in PocketCU will be entered into a draw to win a smartwatch.

A BGF Retail official said, “The Geongang Sikdan series was planned to solve the inconvenience of frozen lunchboxes and the texture degradation and nutritional loss that occur during the thawing process of frozen products,” adding, “We will expand the lineup of products that are low in calories and rich in nutrition to establish ourselves as the neighborhood’s healthy gourmet spot.”

This content was produced with the assistance of AI translation services.