Kookmin Bank 20th Anniversary... CEO Heo In: "Customer Benefit First Even in the Platform Era"

‘KB Star Banking’ and ‘Liiv Next’ Aim to Be South Korea's Number One Financial Platforms

[Asia Economy Reporter Park Sun-mi] "The future of finance will be a ‘hyper-personalized lifestyle financial service’ integrated into customers' daily lives. Our goal is to provide comprehensive services spanning financial and non-financial areas through KB’s platform ecosystem."

Heo In, CEO of KB Kookmin Bank, emphasized that the customer's benefit remains the top priority even in the platform era, expressing high expectations for the newly rebuilt ‘KB Star Banking’ and the youth-focused ‘Liiv Next’.

According to KB Kookmin Bank on the 2nd, Heo delivered a message of gratitude to customers who trust and transact with KB Kookmin Bank and to employees who are doing their best in their respective roles at the non-face-to-face 20th anniversary ceremony held at the Yeouido new building the day before.

Heo expressed his anticipation, saying, "The newly rebuilt ‘KB Star Banking’ and the youth-specialized ‘Liiv Next’ will be reborn as competitive comprehensive financial platforms."

He also showed optimism about KB Kookmin Bank’s global achievements. He mentioned that the bank is targeting local financial markets globally through recent acquisitions such as 100% stake in Cambodia’s Prasac and capital expansion of Indonesia’s Bukopin, adding, "Following New York, London, Tokyo, and Hong Kong, if KB Kookmin Bank enters Singapore, Asia’s financial hub, as planned by the end of this year, the global investment network will be further strengthened."

He also emphasized KB Financial Group’s active participation in overcoming the climate change crisis and environmental protection. Since last year’s ‘coal phase-out finance’ declaration, the bank has been practicing ESG management by joining the ‘Equator Principles,’ subscribing to ‘RE100’ for 100% renewable energy use, and introducing ‘eco-friendly company vehicles.’

Heo concluded by saying, "The core value of finance that can never change is the customer’s trust and confidence," and urged, "Let us practice ‘right business’ that prioritizes customer benefits even in the platform era."

Reporter Park Sun-mi psm82@

This content was produced with the assistance of AI translation services.