Wando Seafood, Smooth Sailing in Targeting the US Market

Published 02 Nov.2021 10:11(KST)

Promotion Events Held in West LA and East New Jersey Throughout October

Wando Seafood Promotion Event Held at a Large Retail Mart in New Jersey, USA ⓒ Asia Economy

[Wando＝Asia Economy Honam Reporting Headquarters Reporter Choi Kyung-pil] Wando-gun, Jeollanam-do, held a ‘Wando Seafood Promotion’ in the United States throughout October.

According to the county on the 2nd, this US promotion was one of the Ministry of Oceans and Fisheries’ ‘Local Government Linked Marketing Support Projects,’ hosted by Wando-gun and organized by the Jeollanam-do Small and Medium Business Promotion Agency.

The promotion was held for 10 days from the 1st of last month at the West Coast locations, Ulta USA LA and Lairdah stores, and for 14 days from the 18th to the 31st at Hannam Chain, a large retail mart in New Jersey on the East Coast.

Previously, the promotion was focused mainly on the US West Coast, but this time it expanded to the East Coast, marking a significant step in laying the foundation for future dominance of the North American market.

Prior to the event, from June to September, about $200,000 worth of frozen abalone, seaweed noodles, abalone dumplings, abalone fried rice, roasted gim, assorted seaweed, kelp, and miyeok were exported.

Companies exporting abalone and abalone processed products included Wando Abalone Co., Ltd., Nuri Young-eo Cooperative Corporation, Wando Seorang S&F, and Dasima Abalone Fisheries. Companies exporting seaweed and seaweed processed products included Wando Geumil Fisheries Cooperative, Wando Maesaengi Cooperative, Segero Fisheries, Heungil Food, Wando Mom Young-eo Cooperative Corporation, Badahyanggi, and Wando Bada Food, totaling 11 companies.

Participating companies in the promotion were selected by US local buyers through the ‘Wando HMR Online Export Consultation’ hosted by Wando-gun last April and the ongoing ‘1:1 On·Offline Export Consultations’ held since last year.

A county official stated, “Due to difficulties in dispatching overseas market development teams amid the COVID-19 pandemic, since last year, we have steadily conducted promotional events linked with overseas buyers not only in the US but also in Thailand, Vietnam, France, and Australia. Next year, we will continue to support local marketing for genuine buyers who consistently import Wando specialty products to expand seafood sales channels.”