Ottogi Launches 'Sunhuchu Ramen Sagol Gomtang Flavor' Instant Noodles Packet

[Asia Economy Reporter Lim Hye-sun] Ottogi announced on the 2nd that it has launched ‘Sunhuchu Ramen Sagol Gomtang Flavor’ as an instant noodle bag.

‘Sunhuchu Ramen Sagol Gomtang Flavor’ is a broth ramen that reflects consumers’ preference for sprinkling pepper on white soup dishes. The company explained that this new product was introduced thanks to the popularity of the cup noodle version released earlier this year and consumer requests for a bag noodle version.

‘Sunhuchu Ramen Sagol Gomtang Flavor’ is a product that includes Ottogi’s steady seller ‘Sunhuchu,’ launched in 1974, as a separate soup packet. It features soft and chewy noodles combined with generous dried green onion pieces, allowing consumers to enjoy a refreshing taste without greasiness.

The packaging emphasizing retro sensibility also stands out. To evoke childhood memories for the older generation and offer a unique appeal to younger consumers, the existing Ottogi ‘Sunhuchu’ package design was directly applied to the bag noodle packaging.

This content was produced with the assistance of AI translation services.