Lotte Hi-Mart, 'Mam Pyeonhan Hydream' Project... "A Special Gift for Working Moms"
[Asia Economy Reporter Lim Chunhan] Lotte Hi-Mart announced on the 2nd that it will carry out the ‘Mom Comfortable Hi-Dream’ sharing project, which supports home appliances that help fulfill the dreams of mothers and children.
Mom Comfortable Hi-Dream is Lotte Hi-Mart’s representative social contribution activity held six times a year. This time, the theme is working moms who strive for both work and family. By collecting stories from children supporting working moms, home appliances that assist with housework such as washing machines, dishwashers, and vacuum cleaners will be provided. Applications can be submitted throughout November on the Lotte CSV homepage participation section, and after screening, three families will be selected in December. The support fund was raised through voluntary donations from Lotte Hi-Mart employees.
Lotte Hi-Mart has been conducting the sharing project since 2018, and this marks the 17th session. So far, home appliances have been provided to a total of 47 families, including 87 mothers and children.
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A Lotte Hi-Mart official said, “We hope to be of some help to working moms who are striving in our society to balance family and work well,” and added, “We will continue to make steady efforts to carry out sharing activities where society needs them in the future.”
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