Cheongnyeon Tteokjip Launches Two Types of 'Sinmyohan Hapgyeok Tteok' on tvN's New Journey to the West

[Asia Economy Reporter Moon Hyewon] The fusion dessert brand ‘Cheongnyeon Tteokjip’ announced on the 2nd that it has launched two types of ‘Sinmyohan Hapgyeok Tteok’ in collaboration with the tvN variety show New Journey to the West to support exam takers.

The products embody the spirit of encouragement by featuring the mascot character ‘Sinmyohan,’ who shares blessings in the New Journey to the West program, on a rice cake gift package wishing for the success of exam takers. It is also characterized by carefully selecting popular cream rice cakes that appeal to the tastes of young consumers who are looking for gifts to support those taking the college entrance exam.

The products are available in two types: ‘Sinmyohan Power Mayak Tteok’ and ‘Gimyohan Power Life Tteok,’ allowing customers to choose according to their preference. The Sinmyohan Power Mayak Tteok consists of four chewy glutinous rice cakes filled with popping corn kernels and savory corn cream.

The Gimyohan Power Life Tteok consists of four life tteok coated generously with savory soybean powder and topped with sweet red bean kernels in injeolmi fresh cream.

Cheongnyeon Tteokjip plans to hold various events this month through its online mall and official SNS accounts, leveraging the Sinmyohan character concept in collaboration with New Journey to the West to support exam takers.

This content was produced with the assistance of AI translation services.