Samsung Expands 'Bespoke Qooker' Exclusive Menu... "Over 140 Menu Items"

A Samsung Electronics model is showcasing newly added Bespoke Cooker-exclusive meal kits and convenience food products at the Samsung Digital Plaza Gangnam Main Store located in Nonhyeon-dong, Seoul. (Photo by Samsung Electronics)

[Asia Economy Reporter Jeong Hyunjin] Samsung Electronics announced on the 2nd that it will significantly expand exclusive menus for the new concept cooking appliance, 'Samsung Bespoke Cooker,' by strengthening cooperation with major domestic food companies.

Samsung Electronics first collaborated with three additional domestic food companies. The food companies collaborating this time are ▲ 'Tasty Nine,' which offers premium home meal replacements through collaboration with top domestic chefs such as Choi Hyun-seok and Yeo Kyung-rae ▲ 'Caviar,' a gourmet curation platform that provides signature menus from famous restaurants like Miro Restaurant and Samwon Garden as convenient meals ▲ 'Foodnamu,' which operates 'Ranking Dakcom,' a health meal replacement platform famous for chicken breast menus.

These food companies will jointly develop exclusive recipes optimized for Samsung Electronics and the Bespoke Cooker and plan to introduce them sequentially from the end of this month.

Accordingly, the number of domestic food companies participating in Samsung Bespoke Cooker has increased from the existing eight companies?Fresh Easy, My Chef, Chung Jung One, Pulmuone, Dongwon, Ottogi, Antre, and hy (formerly Korea Yakult)?to a total of 11, and the number of food company direct malls available through the regular meal kit subscription service 'My Cooker Plan' has also expanded to 11.

About 30 new exclusive menus for the Bespoke Cooker from existing partners will be added sequentially starting today, expanding the total number of scan-cookable menus?where users can scan the barcode on meal kits and ready meals with the 'SmartThings Cooking' app on their phones to automatically set optimal cooking values?to over 140.

Antre and hy will each release premium meal kits perfect for home party main dishes, such as Taco Party Pack and Lamb Chop Steak, with exclusive recipes for the Bespoke Cooker. Fresh Easy plans to continuously expand meal kits featuring regional specialty foods nationwide, including Jeju Island’s famous pork brand 'Heukdonga.' My Chef will introduce new menus such as 'Neungi Pesto Bite LA Galbi.' Chung Jung One will continue to add home baking menus, including 'Home ON Mini Croissant.'

The full list of newly added exclusive menus for the Bespoke Cooker can be checked through the 'Cooking with Cooker' category in the SmartThings Cooking service.

Park Chan-woo, Executive Director of Samsung Electronics’ Home Appliance Business Division, said, "The Bespoke Cooker was created to meet consumers’ demands for simple yet high-quality home-cooked meals. We will continue to expand the ecosystem with food companies that have joined 'Team Bespoke' to increase menus that offer taste, fun, and health."

Samsung Electronics plans to offer a benefit this month in collaboration with Samsung Card, providing the Bespoke Cooker for 10,000 KRW to subscribers of the My Cooker Plan.

This content was produced with the assistance of AI translation services.