Jeonbuk Province Facebook Selected as 'Facebook of the Year'

‘2021 Year’s SNS Awards’ Facebook Division Metropolitan Local Government Grand Prize Winner

[Jeonju=Asia Economy Honam Reporting Headquarters Reporter Kim Han-ho] Jeonbuk Province's Facebook page has been selected as the 'Facebook of the Year.'

On the 1st, Jeonbuk Province announced that it won the Grand Prize in the Facebook category for metropolitan local governments at the '2021 SNS Awards of the Year' hosted by the Korea Social Content Promotion Association.

The 'SNS Awards of the Year' were established to create a smooth communication culture in Korea by evaluating the SNS usage status of companies, public institutions, small business owners, small enterprises, and individuals who utilize SNS well, and awarding by platform.

This year marks the 10th anniversary of the Jeollabuk-do Facebook page, adding significance as it was selected as the 'Facebook of the Year.'

The number of fans on Jeonbuk Province's Facebook page is 187,455, ranking 3rd among the 17 metropolitan local governments nationwide, following Seoul and Busan.

In particular, Jeonbuk Province has maintained active communication with residents, winning the 'Korea SNS Awards' hosted by the Korea Social Content Promotion Association eight times over the past 10 years.

Jeollabuk-do received balanced high praise in quantitative evaluations assessing the number of Facebook fans and user reactions, as well as qualitative evaluations assessing content planning and composition skills and communication with fans.

Above all, by providing real-time updates on COVID-19 confirmed cases and conducting various campaigns to comply with quarantine rules, it increased user satisfaction with experiential content that delivers resident-friendly content, balancing fun and information.

Lee Hyung-yeol, head of the Public Relations Planning Division of the province, said, "In the With-Corona era, non-face-to-face promotion using SNS is becoming more important," and added, "Based on the know-how accumulated over the past 10 years, we plan to continue active communication with fun and useful content."

Jeonju=Honam Reporting Headquarters Reporter Kim Han-ho stonepeak@asiae.co.kr

This content was produced with the assistance of AI translation services.