'5 Billion Won in Advertising Fees' Kim Seon-ho Resumes Ads... "No Company Has Claimed Penalty Fees"

Jinho Lee: "Penalty Fees Will Be Paid Only for Clear Crimes"

Photo by Mimamask Official Instagram Capture

[Asia Economy Reporter Na Ye-eun] Advertisements featuring Kim Seon-ho, which had been made private following a privacy controversy, are resuming. As various allegations and new reports about Kim Seon-ho continue, there are also predictions that he will not pay any penalty fees for the advertisements.

According to the distribution industry on the 29th, the health food brand 'Food Bucket' has switched Kim Seon-ho's previously private advertisements back to public to promote and sell their products. According to product reviews released by Food Bucket the day before, buyers left comments such as "I purchased because you re-uploaded Seon-ho's advertisement," and "This is not a review, but I trust Kim Seon-ho's advertisement and bought it."

The mask company 'Mima Mask,' which had made all photos of Kim Seon-ho private after the privacy controversy, has also resumed Kim Seon-ho advertisements. The company is also running an event where mask buyers receive Kim Seon-ho photo cards.

Additionally, 'Canon Korea' has reactivated Kim Seon-ho content on YouTube. The video titled "Kim Seon-ho's nostalgic travel scene that 'ate the camera' feat. EOS M50 Mark II," uploaded on the YouTube channel 'CanonTV-Canon Korea,' received numerous supportive comments for him.

On the other hand, outdoor brand Nau, cosmetics brand La Roche-Posay, Domino's Pizza, and others that deleted Kim Seon-ho advertisements after the controversy are still maintaining distance without exposing his image.

YouTuber Lee Jin-ho.
Photo by YouTube channel 'Entertainment President Lee Jin-ho' video capture

YouTuber Lee Jin-ho stated on the 28th on his YouTube channel 'Entertainment President Lee Jin-ho,' "As far as I know, no company has claimed penalty fees from Kim Seon-ho," adding, "I thought the penalty fees would be large since Kim Seon-ho is a trending actor and has received over 5 billion KRW in advertising fees, but the advertising officials said otherwise."

He continued, "Privacy issues are not usually written in the contract when signing an advertising agreement," and added, "Typically, penalty fees are imposed only if a crime causes social controversy. Most penalty fees are charged only for clear crimes."

Meanwhile, this controversy arose on the 17th when a post titled "Exposing the dual and shameless nature of the trending K actor" was uploaded on an online community. The author, A, claimed, "Kim Seon-ho coerced abortion under the pretense of marriage and unilaterally notified a breakup." Following this, Kim Seon-ho was embroiled in a privacy controversy and was shunned by the advertising industry.

Regarding the controversy, Kim Seon-ho stated, "I had good feelings with that person, but I caused hurt due to my thoughtlessness and inconsiderate behavior," and "I apologize for disappointing everyone who has believed in and supported me until the end." Subsequently, A posted that "I received an apology. There was a misunderstanding," and deleted the original expos?.

Later, on the 26th, Dispatch revealed A's real name and reported that A had hidden a divorce and dated Kim Seon-ho, and that A's claims were different from the facts.

This content was produced with the assistance of AI translation services.