Wemakeprice, Halmaennial Event Up to 30% Off... "Traditional Ingredients Desserts All in One Place"
[Asia Economy Reporter Kim Bo-kyung] Wemakeprice is carefully selecting and presenting 'Halmaennial (Halmae + Millennial)' items, a popular trend among the MZ generation.
On the 29th, Wemakeprice announced that it will hold a Halmaennial special exhibition, gathering only grandmother-generation items that have captivated the MZ generation, offering discounts of up to 30%.
Halmaennial is a coined term combining the grandmother's dialect word 'Halmae' and 'Millennial,' referring to millennials who prefer the food and fashion tastes of the grandmother generation.
This special exhibition reflects the recent trend of the MZ generation consuming products with grandmotherly sensibilities in their own unique way. Wemakeprice MDs personally selected popular Halmae-flavored products, gathering dessert items containing traditional ingredients such as injeolmi, black sesame, and whole red beans in one place.
Key products include △ Siminje Bakery Red Bean Bread (8 pieces) for 15,900 KRW △ Eunhye Rice Cake House Mugwort Injeolmi Glutinous Rice Cake (1 kg) for 12,900 KRW △ Horangi Health Center Jin Ssanghwa (14 packets) for 19,900 KRW, all offered at the lowest prices. Park Halmeoni Anheung Steamed Buns (25 pieces) will be sold at a 30% discount for only three days until the 31st, priced at 12,500 KRW.
Brand products launched through Halmaennial marketing such as Chex Red Bean flavor, Sulbing Injeolmi Bar, Kkobuk Chip Injeolmi flavor, and Bibibig The Prime Black Sesame are also introduced, along with small items that evoke grandmotherly sensibilities like mugwort-scented incense, body bag pajamas, and fur slippers.
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A Wemakeprice official said, "Following the latest trend flow, we carefully selected only popular items among K-Halmae taste foods and K-Halmae style products," adding, "We will curate various products so that Wemakeprice users can shop for the latest trend items more conveniently and affordably."
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