"100 Daily, First to Market" CU's Strawberry Sandwich Pre-Order Sale

Limited Quantity Pre-Orders Start from the 2nd of Next Month via PocketCU
Records Number One Sandwich Sales Every Year Upon Release

[Asia Economy Reporter Kim Yuri] CU announced on the 29th that it will begin pre-order sales of its representative winter convenience store product, the strawberry sandwich, starting from the 2nd of next month.

To cater to the enthusiasts who eagerly await the release of the strawberry sandwich every year, this year CU decided to first offer a pre-order service through its membership application, PocketCU. Customers can specify their desired product pick-up date and store, allowing them to purchase immediately without waiting.

The service is limited to 100 units daily. General in-store sales are expected to start in mid-November in the metropolitan area and nationwide from December 1st.

CU’s fresh cream strawberry sandwich is made by wrapping domestically grown Seolhyang strawberries, known for their firm flesh, in a special cream blend of fresh cream and waffle cream. The company explained that customers can enjoy the unique sweet and tangy taste of the strawberry sandwich.

Although strawberry sandwiches were traditionally released in early to mid-December when strawberry shipments begin in earnest, the release period has gradually advanced due to improvements in strawberry cultivation technology. CU released this product on March 2nd in 2016, January 17th in 2017, December 13th in 2018, November 26th in 2019, and November 17th last year.

CU emphasized, "The reason we have been able to introduce the strawberry sandwich earlier than anyone else in the industry is because BGF Retail’s product team, which operates CU, visits strawberry farms in Nonsan, Chungnam from late summer to check cultivation status and signs early contracts with excellent farms to secure supply from the initial harvest."

Sales of the strawberry sandwich have also been steadily increasing. Sales rose by 112.5% in 2017 compared to the previous year, 142.2% in 2018, and 109.8% in 2019. Even during the COVID-19 situation last year, sales increased by 27.4%.

This content was produced with the assistance of AI translation services.