FreshEasy Collaborates with Binggrae to Launch 4 Types of Meal Kits

[Asia Economy Reporter Seungjin Lee] Fresh Easy and Binggrae are launching four collaborative products that turn popular snack items into meal kits on the 29th.

This collaboration features four snack products: three familiar Binggrae snacks?‘Yachae Time’, ‘Smoky Bacon Chip’, and ‘Jjaki Jjaki’?and the ‘Yomamdae’ ice cream, all transformed into meal kits. Each product intuitively replicates the original taste, aroma, texture, and appearance. The diverse menu ranges from cold pasta to tomahawk steak, allowing easy enjoyment at home, camping, or home parties.

The four products being released are ▲Yachae Time Salad Pasta ▲Smoky Bacon Chip Mac & Cheese & Fries ▲Jjaki Jjaki Tomahawk Steak ▲Yomamdae Cream Shrimp.

Kang Sujin, product planner at Fresh Easy, said, “As a publisher in the convenience food market, Fresh Easy leverages industry-leading product planning capabilities to introduce various products in collaboration with partners. We hope that these collaborative meal kits, which capture the unique characteristics of Binggrae’s familiar snack products, will bring new enjoyment to consumers.”

This content was produced with the assistance of AI translation services.