GS25 Launches Traditional Liquor Discovery Project 'Selleom Soju'

GS25 will launch 'Sellem Soju' as the third traditional soju series on the 28th.

[Asia Economy Reporter Lim Chun-han] GS25 announced on the 26th that it will launch the third traditional soju series, ‘Seollem Soju,’ on the 28th.

Seollem Soju is made by selecting apples from Uiseong, Gyeongbuk, extracting juice, fermenting, and undergoing single distillation, then aging the raw liquid in a yellow clay jar for six months. The moment you taste it, the subtle apple flavor and aroma emerge gently, and with an alcohol content of 16.5 degrees, it is lower than previously released products, allowing for easy enjoyment without burden.

Since 2019, GS25 has been supporting small-scale domestic breweries and conducting a traditional liquor discovery project to widely promote regional traditional liquors produced there. The cumulative sales of traditional soju ‘Kkotbit Seori’ and ‘Bambit Meoru’ have surpassed 1.8 million bottles.

To commemorate the launch of Seollem Soju, a The Pop prize event will be held throughout next month. After purchasing event products and accumulating GS& Points, collecting three stamps will enter customers into a draw to win a Roiche Hammer Soju Dispenser and Tteumsae Ramen So Cup.

A GS25 official said, “We have been continuously conducting the traditional liquor discovery project to support regional breweries struggling to secure sales channels and to promote the unique taste and charm of Korean liquors,” adding, “We plan to continue introducing wonderful traditional liquors filled with local specialties and sentiments from regions across Korea.”

This content was produced with the assistance of AI translation services.