Artisee operates 'Hoegaarden Botanic Zone' inside COEX Mall
Hoegaarden and Space Collaboration Project
[Asia Economy Reporter Moon Hyewon] Artisee announced on the 25th that it has partnered with Hoegaarden to propose a new urban relaxation experience by operating the ‘Botanic Healing Zone’ at the Artisee COEX Mall branch located in Starfield COEX Mall.
The Hoegaarden Botanic Zone was planned to comfort modern people exhausted by the ongoing COVID-19 pandemic and to convey the value of Artisee’s premium relaxation and Hoegaarden’s leisure. The space is decorated with Artisee’s unique warm wood tones and Hoegaarden’s botanic concept. Featuring lush plants and a hut-inspired layout, it creates the feeling of going on a picnic in the forest.
Artisee has selected breads that pair best with the fresh Hoegaarden Botanic at the COEX Mall branch as well as Dongbu Ichon, Seocho Station, Tower Palace, and Jeju Maison Glad branches, offering a Botanic Pairing Set. The Botanic Pairing Set was prepared to delight both the eyes and palate with a space and menu combination that allows customers to feel as if they are on a year-round picnic in nature, reflecting the growing trend of finding healing in everyday life within one’s own relaxation space.
The Artisee breads included in the set are three types, selected through internal staff preference tests considering taste, aroma, texture, and other factors. They include the ‘Loin Ham & Emmental Croissant’ with savory ham and Emmental cheese, the ‘Fig Grain Bread’ characterized by the harmony of sweet figs and nutty grains, and the ‘Isigny Scone’ full of premium buttery flavor. When purchased together with Hoegaarden beer, they are available at a discounted price for easy enjoyment.
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Hoegaarden Botanic is a refreshing and clean-tasting wheat beer brewed in the traditional Belgian style, enhanced with natural flavors of fresh lemongrass and citrus zest. It has a lower alcohol content of 2.5%, making it light and easy to enjoy alongside Artisee’s European breads, according to the Artisee marketing team.
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