Son Tae-seung "Casual Communication, the Core Driving Force of Woori Financial Group's Digital Innovation"

[Asia Economy Reporter Jin-ho Kim] Sohn Tae-seung, Chairman of Woori Financial Group, emphasized that "unreserved communication and rapid decision-making between group companies, each business division, management, and field workers are the core driving forces of Woori Financial Group's digital innovation."

According to Woori Financial Group on the 21st, Chairman Sohn has recently been engaging in open communication with digital/IT organizations and field workers at the holding company and Woori Bank regarding key digital issues. He explained, "Woori Financial Group is creating successful digital innovation through efforts to achieve innovative changes in corporate culture alongside the promotion of digital business."

First, the ‘Red Team,’ composed of digital/IT department field workers, is the dedicated group voicing honest opinions on the group’s digital innovation. They candidly propose lively opinions from the field workers’ perspective on matters discussed in various digital-related meetings.

The ‘Blue Team,’ made up of sales field workers highly interested in digital finance, represents the voices of the field and customers. Prioritizing service implementation from the consumer’s perspective rather than the supplier’s, they relay customer reactions and complaints from the field to relevant departments to ensure prompt improvements.

Woori Financial Group evaluated that these attempts, where top executives and field workers freely share and communicate their perspectives on the group’s digital innovation, are breaking away from the conservative financial sector culture and creating a young and dynamic corporate culture unique to Woori Financial Group, positively impacting the acceleration of digital innovation.

Meanwhile, last September, Woori Financial Group gathered digital division employees from Woori Bank and Woori FIS at the Woori Financial Digital Tower. At the digital headquarters, Woori Financial Digital Tower, they are successfully carrying out group digital co-work initiatives to create synergy.

This content was produced with the assistance of AI translation services.