MustIt Expands and Relocates to New Headquarters in Apgujeong

Exterior of Mustit New Headquarters

[Asia Economy Reporter Seungjin Lee] Online luxury commerce platform MustIt announced on the 21st that it has expanded and relocated its headquarters to Apgujeong in response to service growth, business expansion, and workforce increase.

The new MustIt headquarters consists of 6 floors above ground and 3 basement levels. For this relocation, MustIt directly purchased the building and land, designing the space to improve employees' work environment while emphasizing the brand identity.

MustIt has expanded various convenience facilities to create a work environment that enhances employee productivity. The new headquarters includes a lounge area equipped with massage chairs, a lounge stocked with snacks and the latest gaming consoles, and a rooftop garden for relaxation. Welfare benefits have also been improved by offering a variety of Chinese cuisine menus.

Additionally, MustIt plans to set up a showroom-style store on the first floor of the headquarters, allowing customers to purchase MustIt products offline as well as online. Through this store, MustIt expects to significantly alleviate the common drawback of online luxury shopping, where customers cannot see and purchase high-priced items in person. The showroom is scheduled to officially open around November.

Meanwhile, last month, MustIt launched its first TV commercial featuring actor Ju Ji-hoon and began full-scale marketing activities, achieving a transaction volume of approximately 32 billion KRW over about a month. During the same period, app downloads increased by 383% compared to the previous year, and the number of new registered customers rose by 66%, marking record-breaking results across all key indicators.

A MustIt representative stated, “This relocation to the new headquarters will provide better environments and services to the employees who have led MustIt so far and to the many customers who have supported us.” They added, “Going forward, MustIt will strengthen its capabilities as the number one online luxury platform in the new space and strive to offer a more diverse and high-quality shopping experience.”

This content was produced with the assistance of AI translation services.