K-Brand Value Soars to Top Ranks... Samsung 5th, Hyundai Motor 35th

Interbrand 2021 Brand Value Rankings

[Asia Economy Reporter Suyeon Woo] The global brand value of domestic companies has risen sharply compared to the previous year, climbing to the top ranks. Samsung Electronics recorded its highest growth rate since 2013 and ranked in the global top 5 for two consecutive years, while Hyundai Motor Company ranked 35th, securing its position as a global top 30 brand for seven consecutive years.

According to the ‘2021 Global 100 Brands’ ranking announced by global brand consulting group Interbrand on the 20th (local time), Samsung Electronics’ brand value grew by 20% compared to the previous year, reaching $74.6 billion, securing 5th place globally for two consecutive years. This year, Samsung Electronics’ brand value growth rate was an impressive 20%, the highest since 2013, and the gap with 6th place (Coca-Cola) widened to $17.1 billion, more than three times that of the previous year. Samsung Electronics first entered the top 10 in 2012 at 9th place, steadily increasing its brand value to 6th place in 2017 and 5th place in 2020.

In this year’s ranking, the top four spots were dominated by US IT companies Apple, Amazon, Microsoft, and Google. Samsung Electronics, ranked 5th, maintained the highest position among Asian and European companies and has held the top spot in Asian corporate brand value for five consecutive years since 2017, surpassing Toyota (7th place).

Interbrand cited the main factors for Samsung Electronics’ brand value increase as ▲restructuring to a customer-centric management system ▲sustainability management activities ▲launch of innovative products such as Galaxy Z Flip3, Neo QLED, and Bespoke home appliances ▲continuous investment in future technologies including AI, 5G, automotive electronics, and robotics.

Next among the top-ranked domestic companies, Hyundai Motor Company ranked 35th, entering the top 30. Hyundai’s brand value increased by 6% compared to the previous year, reaching $15.2 billion. Hyundai first entered the top 100 at 84th place in 2005 and has risen 49 places in the ranking and increased its value by $11.7 billion, securing a position in the top 30 for seven consecutive years.

Interbrand mentioned ▲the successful global launch of the electric vehicle Ioniq 5 ▲expansion into new business areas such as Urban Air Mobility (UAM), robotics, and autonomous driving as factors contributing to brand value growth. Hyundai aims to commercialize electrified UAM optimized for urban operation by 2028 and plans to introduce regional air mobility connecting neighboring cities by 2030.

This content was produced with the assistance of AI translation services.