Market Kurly "Kurly Purple Box 100 Days, Reduces Paper Box Usage by One-Third in Yeouido"

Kurly Purple Box.

106 Million㎡ of Paper Boxes Saved in 100 Days Since Launch of Reusable Packaging Delivery
Significant Reductions Achieved: 17,000㎥ of Coolants, 7.4 Tons of Vinyl, 53.3 Tons of Paper Bags

[Asia Economy Reporter Yuri Kim] Market Kurly announced on the 21st that since the official introduction of its reusable packaging, the 'Kurly Purple Box,' it has achieved reductions of 1.06 million square meters of paper boxes, 7.4 tons of vinyl, and 17,000 cubic meters of coolants over the past 100 days.

Market Kurly began the 'All Paper Challenge' in September 2019, switching all packaging materials to recyclable paper. Following this, in May of this year, it unveiled the Kurly Purple Box and launched a beta service for reusable packaging delivery. After confirming positive user feedback during the beta period, Market Kurly officially launched the service on July 14th for all customers in the Saetbyeol Delivery area (the metropolitan area), marking the full-scale start of reusable packaging delivery.

The reusable packaging delivery operates by having customers place the Kurly Purple Box or their personal insulated box at their doorstep after ordering, and the delivery manager packs the products into the box. Since the packaging is semi-permanently reusable, the use of paper packaging and coolants has been minimized, and a collection service for vinyl used during reusable packaging delivery has also been implemented.

Since the official launch of reusable packaging delivery, the total area of paper boxes saved has reached 1.06 million square meters, which is more than one-third the size of Yeouido. Thanks to the strong insulation of the Kurly Purple Box, the amount of coolant used has also decreased compared to paper boxes. The total volume of coolant reduced after introducing the Kurly Purple Box is 17,000 cubic meters. As less coolant is used, the consumption of vinyl for ice packs and nonwoven fabric for dry ice has also decreased, resulting in a vinyl reduction of 7.4 tons. Additionally, the use of paper bags has decreased by 53.3 tons. By recycling vinyl that has been processed more than once and minimizing vinyl usage, Market Kurly has also achieved a reduction of 145 tons of carbon dioxide emissions generated during vinyl production.

On the first day of the beta service for reusable packaging delivery, despite being offered only to customers with White grade or higher, about 7% of all orders chose reusable packaging delivery. Since the official service launch in July, the average daily usage has increased by 84% compared to the beta period. The cumulative number of customer reviews for the Kurly Purple Box has exceeded 15,000.

This content was produced with the assistance of AI translation services.