Kyungdong Navien Leads Industry with 'Unique' Online and Offline Strategy

Boilers, Check Purchase Information Online... Compare and Experience Before Buying at Interactive Stores

Photo of Kyungdong Navien store inside Hanam Starfield. [Photo by Kyungdong Navien]

[Asia Economy Reporter Kim Jong-hwa] With the sudden drop in temperature, consumers are also speeding up their winter preparations. Online shopping malls are actively promoting winter product sales, and last weekend, when an early cold wave hit, sales of cold medicine at convenience stores rapidly increased.

In the case of boilers, a representative heating appliance, sudden increased usage can cause malfunctions and inconvenience, so it is wise to prepare a step ahead for the early winter season.

In particular, recent changes have attracted attention, such as helping consumers easily purchase boilers by checking accurate information online at home or experiencing products directly at appliance stores. Kyungdong Navien is leading new trends by operating an online boiler purchase service while renewing experiential stores at Electromart.

Explore Boiler Purchase Information at a Glance Online

Online platforms are indispensable in modern life. Since most activities such as searching for information, sharing, and making purchase decisions happen online, Kyungdong Navien is also focusing on securing consumer touchpoints through online channels.

On Kyungdong Navien’s official website, 'Navien House,' users can simply click on their desired model and floor area to view detailed information about suitable sub-models at a glance. They can also check the standard installation cost and conveniently purchase products through linked online partners. Last year, in response to increased consumer interest, the official shopping mall Navien House was renewed, enhancing interactive features to provide consumers with more accurate and friendly information, receiving great feedback.

There is also a section where consumers can take photos of the products they need for non-face-to-face AI analysis and receive consultation or AS services. By uploading photos of the nameplate of the boiler currently in use, installation environment, and indoor thermostat, users can get recommendations for the appropriate boiler through the 'AI Purchase Consultation.' Using the same photos, the 'AI AS Reception' service analyzes error codes and allows users to easily proceed with self-troubleshooting methods and AS requests suitable for the situation.

Industry’s First Experiential Store Where Customers Can See and Consult in Person

According to data released by Open Survey in June, offline appliance specialty stores are the largest information-gathering channel for offline appliance purchases. This reflects consumers’ preference to directly inspect and consult before deciding on a purchase, as appliances are used for a long time once bought.

In line with this consumer purchasing tendency, Kyungdong Navien launched the industry’s first experiential offline store in January 2019. Among them, the Hanam Starfield Electromart was renewed in August this year. These efforts are aimed at introducing a variety of products to more consumers and approaching them in a friendly manner.

At the experiential stores, customers can directly encounter Kyungdong Navien’s flagship products. Since safety is very important for boilers, the stores are arranged to allow customers to easily see the installed appearance and internal structure of boilers, creating a space where customers can visit comfortably and build trust.

A Kyungdong Navien official stated, "Since boilers are essential appliances used for over 10 years after purchase to create a comfortable living environment and protect family safety, we have enabled consumers to directly compare, experience, and purchase products through the operation of experiential stores." He added, "We will strive to communicate and provide services through channels and methods desired by consumers so that more people can enjoy our excellent technology and products."

This content was produced with the assistance of AI translation services.