Lexus ES300h, Consumer Insight Consumer Experience Evaluation 'Car of the Year' for 2 Consecutive Years

[Asia Economy Reporter Ki-min Lee] Lexus Korea announced on the 20th that its premium hybrid sedan ES300h was selected as the 'Car of the Year' for the second consecutive year in the consumer experience evaluation conducted by the consumer research organization Consumer Insight.

Consumer Insight has been selecting the Car of the Year through an annual automotive survey since 2001. The evaluation is based on consumers' experiences of purchasing and using new cars, assessing the best car from the consumer's perspective.

This survey was conducted on consumers who purchased domestic or imported new cars within one year, evaluating three categories: product satisfaction (TGR), initial quality (TGW-i), and value for money (VFM).

In the 2021 Consumer Insight automotive survey announced last October, Lexus also ranked first in all categories in the imported car segment, including sales service satisfaction (SSI), after-sales service satisfaction (CSI), initial quality (TGR-i), and durability quality (TGW-d).

Byung-jin Lee, Executive Director of Lexus Korea, said, "The ES 300h being selected as the Car of the Year for two consecutive years is a comprehensive recognition of Lexus's outstanding quality, comfortable driving experience, and satisfactory fuel efficiency. Lexus will continue to strive for the highest customer satisfaction."

This content was produced with the assistance of AI translation services.