SPC Group Enters Indonesia... Establishes Joint Venture

Seventh Overseas Expansion Country, Foothold for Entering the Middle East Market

[Asia Economy Reporter Lim Hye-seon] SPC Group announced on the 18th that it will enter the Indonesian market by establishing a joint venture with Indonesian company Erajaya Group.

Indonesia, the seventh overseas market for Paris Baguette, is the largest country in Southeast Asia in terms of area and population, and expanding business in Southeast Asia will serve as a foothold for future entry into the Middle Eastern market.

For the Indonesian business, Paris Baguette Singapore Pte. Ltd., which oversees Paris Baguette's Southeast Asia operations, established the joint venture "Era Boga Patiserindo" together with EFN (Erajaya Food & Nourishment), a subsidiary of Erajaya Group.

Erajaya Group is a company engaged in retail distribution businesses such as markets, restaurants, and cosmetics, centered on the import and sales of communication devices like Apple and Samsung phones in Indonesia, with very high local trust and influence. It also operates domestic cosmetic brands such as "The Face Shop."

SPC Group and Erajaya Group plan to open their first store in the capital Jakarta next month through the joint venture and expand stores to major cities such as Bali, Surabaya, and Medan.

Heo Jin-soo, head of SPC Group's Global BU, said, "Indonesia is undoubtedly the largest market in Southeast Asia, with a high economic growth rate and a rapidly growing dining and bakery market, showing great potential. Along with existing markets such as Singapore, Vietnam, and Cambodia, we will accelerate the expansion of the Southeast Asian market and promptly proceed with the construction of a local factory in Malaysia to further boost our global business."

Meanwhile, SPC Group actively expanded its business in the Southeast Asian market by establishing a joint venture with Cambodian company HSC Group in September last year and opening the first Paris Baguette store in Phnom Penh in the first half of this year. It operates a total of over 430 overseas stores across the United States, France, China, Singapore, and Vietnam.

This content was produced with the assistance of AI translation services.