OB Beer Sells 'Cass 0.0' via Live Commerce

[Asia Economy Reporter Lim Hye-seon] OB Beer announced on the 17th that Cass will partner with 11st to sell ‘Cass 0.0’ for the first time through a live broadcast.

Cass 0.0 prepared this live broadcast to communicate with MZ generation consumers who prefer the fun of shopping and indirect experiences beyond simple purchasing activities through live commerce, an emerging new distribution channel, and to expand touchpoints.

On the 18th from 8 PM, popular broadcaster Choi Hee will appear as a show host on the live broadcast channel ‘Live 11’ within the 11st mobile app to introduce Cass 0.0. During the live broadcast, a special price will be offered for the ‘Cass 0.0 330ml, 24-can bundle,’ and a limited edition package consisting of ‘Cass 0.0 330ml, 7 cans and one exclusive glass’ will also be presented.

Purchasing through this 11st live broadcast will grant a 3,000 KRW 11st coupon, usable on repurchasing Cass 0.0, on a first-come, first-served basis. Additionally, an event will be held where 50 consumers who verify their Cass 0.0 purchase by posting reviews or comments on the 11st mobile app will be selected by lottery to receive a camping table bucket.

Cass 0.0 uses the same ingredients as regular beer and undergoes the same fermentation and maturation process. In the final filtration stage, only alcohol is extracted through the ‘Smart Separation Method.’ Since it is not simply beer flavor added, although it is a non-alcoholic beverage, the original Cass’s unique crisp and refreshing flavor remains alive.

This content was produced with the assistance of AI translation services.