[Asia Economy Reporter Moon Hyewon] Korea McDonald's announced on the 12th that it will upgrade all kiosks (unmanned terminals) installed in domestic stores to McDonald's global standard kiosks.
Starting this month, McDonald's will sequentially introduce in-store ordering kiosks that enhance customer experience (UX) in design, speed, and accessibility. The newly introduced kiosks feature ▲customer-friendly design ▲improved usage speed ▲easy menu search to increase customer satisfaction.
The kiosk OS significantly improves screen touch response speed and intuitively displays menus available by time of day, making the purchase journey from product selection to payment smoother. The design applies the same global standard McDonald's design worldwide, unifying brand identity.
Customers can experience product menus highlighted with a simple and concise design.
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As part of future-oriented stores, McDonald's introduced Korea's first digital kiosk in 2015 and currently operates kiosks in about 70% of all stores. After completing the kiosk upgrade at these stores within the year, additional installations will proceed at other stores.
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