Germany's Premium Sports Fashion 'FIRE + ICE' Launched in Korea
[Asia Economy Reporter Hyunseok Yoo] BOGNER's unique sports fashion heritage gave rise to the contemporary urban style brand 'FIRE + ICE,' which announced on the 8th that it has launched at the Galleria Department Store Luxury Hall (WEST 2nd floor) in Apgujeong-dong.
FIRE + ICE was established in 1989 as a sub-brand of 'Bogner,' launching a snowboard collection enjoyed by younger generations by leveraging skiing expertise. Since then, based on Bogner's unique sports fashion heritage, it has evolved into a premium sports fashion brand with a contemporary urban style. Its differentiated use of materials, distinctive color schemes, and diverse layering outfits have received great acclaim locally in Europe, including Germany.
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Bogner International aims to deliver the original sensibility of 'FIRE + ICE' to domestic consumers by initially focusing on imported products, and plans to offer a variety of products suited to domestic trends through licensing in the future.
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