Hana Bank Launches Digital Fund Platform 'FunShop' Service
[Asia Economy Reporter Kiho Sung] Hana Bank announced on the 8th that it has launched a digital fund platform called ‘FunShop’ through its smartphone banking flagship brand, the Hana One Q application (app), allowing users to experience funds more easily and enjoyably.
FunShop (Fun#) offers customer-centric search features such as ‘hashtag-based investment trend search,’ breaking away from standardized fund search methods like Best Returns and Recommended Funds. Through this, users can search for personalized funds tailored to their preferences, such as ‘funds preferred by CEOs’ or ‘funds favored by peers of my age group.’
By utilizing big data, it enables ‘consumption pattern analysis’ tailored to one’s age and gender. It also provides a service called ‘What if I saved on consumption and invested,’ which connects investment and consumption to suggest wise spending activities.
Additionally, for those who find funds difficult or are beginners in fund investment, called ‘Funrini,’ the service introduces ‘Kogiman’s Fund Classroom,’ which explains funds entertainingly through webtoons. This will offer various financial education content from basics to investment methods, aiming to increase satisfaction among fund beginners.
To commemorate the launch of this service, from the 13th to the 27th, a two-week event will be held where 1,000 customers who answer quiz questions correctly will be selected by lottery to receive 10,000 Hana Money.
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Park Sung-ho, CEO of Hana Bank, explained, “As the MZ generation rises, customers’ expectations in asset management have become more diverse, and only a rapid digital transition can lead to customer satisfaction.” He added, “The services of FunShop have been prepared since shortly after my inauguration earlier this year by listening to customers’ voices in various ways. Through new changes and innovations like FunShop, we will become the top digital asset management bank.”
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