Samsung C&T 'Cotello' Opens First Pop-up Store in Hannam-dong
[Asia Economy Reporter Seungjin Lee] Samsung C&T Fashion Division's high cost-performance daily wear brand Cotello announced on the 8th that it has opened its first pop-up stores at Cafe Conhas Hannam branch and Beaker Hannam branch located in Hannam-dong, Yongsan-gu, Seoul.
On the 5th, Samsung C&T Fashion Division launched Cotello, a high cost-performance daily wear brand aiming for comfortable everyday life under the slogan "Wear all your moments," to strengthen its women's online business targeting the millennial generation and to reflect the changed fashion trends in the post-COVID-19 new normal era.
Cotello operates its business through online channels such as SSF Shop, Samsung C&T Fashion Division's fashion and lifestyle specialty mall, and the fashion platform W Concept, while also implementing a distribution strategy of running offline pop-up stores in commercial areas frequently visited by women in their 20s and 30s.
The first pop-up stores were selected at Cafe Conhas Hannam branch and Beaker Hannam branch, operating until the 13th and 28th respectively. The spaces were designed to allow customers to directly experience the brand identity while showcasing the fall/winter season collection.
Until the 13th, all customers who purchase products at the pop-up stores will receive a Cafe Conhas coffee coupon, a 10,000 KRW discount, a logo eco bag, and sachets. Additionally, customers who purchase over 300,000 KRW will receive a disposable film camera to capture precious everyday moments.
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Lee Yeonjin, head of the women's wear business group, said, "To celebrate the launch of Cotello, we prepared the first pop-up store at a hot place in Hannam-dong frequently visited by millennial women," adding, "This pop-up store will be a great opportunity for customers to experience not only the first collection products but also the brand identity directly."
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