Lotte Homeshopping Holds Awards Ceremony for the 6th Small PP Production Support Contest

Lotte Homeshopping held the awards ceremony for the "6th Small and Medium PP Production Support Contest," co-hosted with the Korean Society for Journalism and Communication Studies, on the 6th at the Korea Press Center. From the left: Professor Hwang Yong-seok of Konkuk University's Department of Media Communication, Professor Kim Kyung-hee of Hallym University's Media School, Yang Seung-chan, President of the Korean Society for Journalism and Communication Studies, and from the seventh person from the left, Kim Jae-gyeom, Head of Support Division at Lotte Homeshopping, Jung Yoon-sang, Head of Communication Division, and other awardees and related personnel of the "Small and Medium PP Production Support Contest" are posing for a commemorative photo.

[Asia Economy Reporter Yuri Kim] Lotte Homeshopping announced on the 7th that it held the award ceremony for the '6th Small and Medium PP Production Support Contest,' co-hosted with the Korean Society for Journalism and Communication Studies, at the Korea Press Center on the 6th.

Attendees at the event included Kim Jaegyeom, Head of Support Division at Lotte Homeshopping, Jung Yoonsang, Head of Communications Division, Yang Seungchan, President of the Korean Society for Journalism and Communication Studies, Professor Kim Kyunghee of Hallym University Media School, and Professor Hwang Yongsuk of Konkuk University Department of Media Communication. As a result of the judging, production support funds and plaques were awarded to a total of three small and medium PPs, including the Korea Private Broadcasting Union, which was selected as an excellent work. An award ceremony was also held for the university student video contest on the theme of 'Promotional Video Production for Domestic Small and Medium Enterprise Products,' with prize money and plaques awarded to nine teams in total.

The judging was conducted by experts evaluating the programs' public interest, creativity, production capability, and completeness. Three works were selected as excellent: Korea Private Broadcasting Union's 'The Sound of This Land ' (1st place, prize money 50 million KRW), which captured a non-face-to-face (untact) traditional Korean music performance against the backdrop of the four seasons; Korea Health and Medical Broadcasting's 'The War Not Yet Over' (2nd place, prize money 40 million KRW); and Haetter Broadcasting's 'Smart Farming Direct Talk' (3rd place, prize money 30 million KRW). In the university student video contest, held for the second time this year following last year, nine teams were awarded, including the Grand Prize winner Lee Eui-tae and three others from Hankuk University of Foreign Studies for producing the promotional video for 'Skin Factory Mask' (prize money 6 million KRW).

Lotte Homeshopping has been the only company in the industry to implement the 'Small and Medium PP Production Support Project' since 2017 to contribute to the development of the broadcasting production industry through fostering small and medium PPs. So far, over six rounds, it has supported about 40 small and medium PPs with more than 2 billion KRW. Since last year, it has also been conducting a video production contest for university students to promote products of small and medium enterprises affected by COVID-19.

Kim Jaegyeom, Head of Support Division at Lotte Homeshopping, said, "Recognizing the importance of fostering small and medium PPs for the development of the broadcasting production industry, we have been the only company in the industry to implement the 'Small and Medium PP Production Support Project' since 2017. We will continue to develop win-win programs that can enhance the competitiveness of small and medium PPs to contribute to the growth of the broadcasting industry."

This content was produced with the assistance of AI translation services.