DB Insurance Holds Launch Ceremony for University Student Supporters in the Metaverse

DB Insurance announced on the 6th that it held the launch ceremony for the 8th generation of the university student supporters, 'Dreamer,' on the metaverse (virtual extended world) platform Gather Town.

[Asia Economy Reporter Oh Hyung-gil] DB Insurance announced on the 6th that it held the launching ceremony for the university student supporters group 'Dreamer 8th Generation' on the metaverse (virtual extended world) platform Gather Town.

At the launching ceremony venue set up in Gather Town, the Marketing Strategy Team Leader and the nine members of the university student supporters Dreamer 8th Generation each created characters reflecting their personalities and participated in events such as self-introductions, appointment certificate presentations, and basic training in a relaxed atmosphere.

The university student supporters Dreamer 8th Generation will carry out various marketing activities remotely for about three months until December, including DB Insurance branding and service promotion, proposing new online marketing ideas, and will present assignments through Gather Town.

A DB Insurance official said, "Following the live consultation service for coverage analysis and the launching ceremony of the university student supporters, we will continue to strengthen communication with customers through the metaverse platform in the future."

This content was produced with the assistance of AI translation services.