CU Launches 'Haepyo Dosirak and Gimbap'... Unique Collaboration with Sajo Daelim

CU is partnering with Sajo Daerim to sequentially launch 12 unique products featuring the iconic Haepyo brand, known as the epitome of sesame oil.

[Asia Economy Reporter Lim Chun-han] CU announced on the 5th that it will sequentially launch 12 unique products such as lunch boxes, gimbap, steamed buns, snacks, and refrigerated side dishes featuring the Haepyo brand, a synonym for sesame oil, in collaboration with Sajo Daerim.

The newly released Haepyo Corn Vegetable Bibimbap Lunch Box is a healthy meal mixed with ingredients such as university glutinous corn, pork bulgogi, shredded carrots, stir-fried pumpkin, cheongpomuk (mung bean jelly), and egg garnish, combined with gochujang and Haepyo perilla oil. The Haepyo Jeonju Bibim Triangle Gimbap and Haepyo Mini Tuna Gimbap, steady sellers at CU, emphasize a savory taste by adding Haepyo sesame oil and perilla oil respectively.

CU plans to continuously release Haepyo products such as Haepyo Sesame Oil Kimchi Pancake, Chive Pancake, Oil Tteokbokki, Sesame Oil Pork Kimchi Stew, Stir-fried White Sundae, and Perilla Oil Tofu Kimchi throughout this month. An event offering a 30% discount when paying with event cards on Haepyo products will also be held until the end of this month.

A BGF Retail official said, “CU’s unique collaboration products have become unprecedented hits, and we continue to receive collaboration requests from various brands,” adding, “We will boldly attempt product planning that breaks the existing mold to lead new consumer trends and help customers enjoy convenient store shopping.”

This content was produced with the assistance of AI translation services.