Outdoor Industry Sees Flood of Product Launches Targeting Autumn Hiking Season

[Asia Economy Reporter Lim Hye-seon] The outdoor industry is showcasing a variety of functional products suitable not only for everyday use but also for outdoor activities such as hiking, walking, and camping.

According to the industry on the 3rd, Mountia revealed its October photo shoot with the concept of "Let's Go Out" featuring brand model Lee Jang-woo on its official Instagram account, proposing items ideal for enjoying the pleasant weather during autumn foliage hikes. The lineup includes the ‘Elder B Jacket,’ perfect for transitional seasons, and the hiking shoes ‘Burst,’ combining functionality and mobility.

The windproof jacket ‘Elder B Jacket’ offers water-resistant features and is made with a lightweight yet durable 2-layer fabric with a brushed lining, making it comfortable to wear through early winter. The mid-cut hiking shoes ‘Burst’ use durable natural nubuck cowhide for the upper, and the rubber material on the toe-cap protects the feet from external impacts.

Eider launched the ‘Essian Infinium Fleece Jacket,’ ideal for light outdoor activities such as walking and running, and released the ‘Kids These Days, Eider These Days’ CF featuring new advertising model aespa, focusing on the Essian fleece. The jacket in the video is available in a wide range of colors, from five pastel shades?Light Mint, Light Pink, Vanilla, Yellow, and Cream?to basic colors, expanding the selection options.

Backpack releases suitable for autumn trekking and camping are also continuing. Redface’s backpack series applies its proprietary ‘Airtech System’ technology, which facilitates air circulation on the back panel to maintain a comfortable condition, while pads inserted in the shoulder and hip belts provide excellent wearing comfort.

A Mountia representative said, “With the cooler weather and extended holidays due to substitute holidays, many people want to spend their leisure time engaging in outdoor activities like hiking and camping, where social distancing is relatively possible,” adding, “It is necessary to choose autumn outdoor products with appropriate functionality to prepare for outdoor activities during the transitional season with large temperature differences.”

This content was produced with the assistance of AI translation services.