Relay Purchase Challenge for Punggi Ginseng Rings the Bell in the Hometown of 'Simbwatta'

Online Gyeongbuk Yeongju Punggi Ginseng Festival Opens... One Buyer Nominates Two Others to Pass the 'Baton'

Jang Wook-hyun, Mayor of Yeongju City, and other festival participants who took on the Punggi Ginseng Purchase Relay Challenge.

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Yong-woo] Yeongju City, Gyeongbuk Province, has launched a ginseng purchase relay event to promote the Ginseng Festival and support local farmers.

The event follows a 'challenge' format where the person who purchases first calls on two others to continue the baton.

Yeongju City announced on the 2nd that it will implement the Punggi Ginseng Purchase Relay Challenge to ensure the success of the '2021 Online Gyeongbuk Yeongju Punggi Ginseng Festival,' held from the 1st to the 17th, and to create pre-buzz for the 'Yeongju World Punggi Ginseng Expo' scheduled for next year.

The challenge fanfare sounded at 6 p.m. on the 1st during the festival opening ceremony held at the special studio in Gwangbok Park Gymnasium.

Attendees at the opening ceremony, including Mayor Jang Uk-hyun of Yeongju City, Chairman Lee Chang-gu of the Punggi Ginseng Festival Organizing Committee, Chairman Lee Hee-beom of the 2022 Yeongju World Punggi Ginseng Expo Organizing Committee, National Assemblyman Park Hyung-soo, and Chairman Lee Young-ho of the Yeongju City Council, participated in launching the challenge event.

Each of them purchased Punggi ginseng and nominated the next participants.

Yeongju City hopes for relay participation from local institutions, social organizations, expatriates, and Yeongju citizens.

The baton will be passed throughout October, including the festival period, until the 31st.

The nominated participants are to purchase Punggi ginseng online or offline, post a support message for the Punggi Ginseng Festival along with hashtags (#FoundGinsengInPunggi #PunggiGinsengPurchaseRelayChallenge) on SNS platforms (Instagram, Facebook, Band), and then nominate two more participants.

Mayor Jang Uk-hyun of Yeongju City said, “I hope everyone participates in the Punggi Ginseng Purchase Relay Challenge with a spirit of exchanging greetings and care,” adding, “I expect this to brighten the socially stagnant atmosphere caused by the prolonged COVID-19 pandemic and promote Punggi ginseng consumption, which will also help local farmers.”

Chairman Lee Chang-gu of the Punggi Ginseng Festival Organizing Committee said, “I hope both online and offline activities will be revitalized, providing a great opportunity to promote Punggi ginseng,” and added, “We will focus on ensuring the festival leads to consumption and breathes new life into the farming community.”

Yeongju City decided to hold this festival online to prevent the risk of local COVID-19 spread and plans to promote ginseng consumption through online shopping malls and live commerce.

The event also aims for mutual growth between Punggi ginseng farmers and sellers.

During the festival period, various online programs will continue, and through local broadcasts and YouTube, live commerce and a 20% discount event on all ginseng products will be held at the Yeongju Market Day shopping mall.

This content was produced with the assistance of AI translation services.