[New Release] 'The Birth of the Platform Empire and the Future of Brands'

◆The Birth of the Platform Empire and the Future of Brands= This explains how brands can activate their own channels without becoming dependent on giant platforms. It is a new paradigm found in both online and offline channels. Only irreplaceable brands can survive in the platform empire, focusing on the fundamental human desires that platforms cannot fulfill.

"The number of products that can be displayed on the smartphone or computer screen people use to search for and purchase products is limited, and moving to the next screen requires cognitive and physical effort from consumers. Therefore, products shown on the first screen are more likely to attract consumers' attention, and consumers also believe these products are currently the most popular and trustworthy in the market. Among them, products located at the top left of the screen receive the most attention and trust from consumers."

(Written by Kim Byung-kyu / Miraeui Chang)

This content was produced with the assistance of AI translation services.