The Online Service Most Purchased by People in Their 50s: Coupang... What About Those in Their 20s?

WiseApp Reveals Most Purchased Online Services by Korean Generations

[Asia Economy Reporter Kim Cheol-hyun] The online service most frequently paid for by Koreans aged 50 and above was found to be Coupang. For those in their 20s, Baedal Minjok ranked first.

App analytics service WiseApp announced this after investigating the online services most paid for by Koreans by generation in August. Based on a sample survey of payments made by Koreans aged 20 and above using credit cards, debit cards, bank transfers, and micropayments, it was estimated that in August, the online services with the highest payment amounts across all generations were Naver, Coupang, Baedal Minjok, eBay Korea, 11st, SSG.COM, and Google, in that order.

The estimated payment amounts were Naver 3.1058 trillion KRW, Coupang 2.9351 trillion KRW, Baedal Minjok 1.9087 trillion KRW, eBay Korea 1.3817 trillion KRW, 11st 1.1164 trillion KRW, SSG.COM 563.4 billion KRW, and Google 525.5 billion KRW.

The online services most paid for varied by generation. For those in their 20s, the order was Baedal Minjok, Naver, Coupang, Google, eBay Korea, 11st, and TMON. For those in their 30s, it was Naver, Coupang, Baedal Minjok, 11st, eBay Korea, SSG.COM, and TMON. In their 40s, the order was Naver, Coupang, Baedal Minjok, eBay Korea, 11st, SSG.COM, and Google. For those aged 50 and above, Coupang ranked first, followed by Naver, eBay Korea, 11st, Baedal Minjok, GS Home Shopping, and Lotte Home Shopping.

This survey by WiseApp estimated the payment amounts made by individual Koreans aged 20 and above using credit cards, debit cards, bank transfers, and mobile micropayments, based on the details shown in consumers’ payment records. Corporate cards, corporate bank transfers, business-to-business transactions, cash, and gift certificates were not included.

Naver’s total includes payments made through Smart Store, Webtoon, Music, and Naver Pay; Coupang’s total includes payments on Coupang and Coupang Eats; eBay Korea’s total includes payments on Gmarket, Auction, and G9. Google’s total includes payments for Google Play apps, games, content, and YouTube Premium, while Google gift cards were excluded from the survey.

This content was produced with the assistance of AI translation services.