SSG.com Launches 'Monthly HokangSseuk' on Sseuk Live... 'Paradise City' in October

"Following luxury cosmetics, luxury hotels also go live"
From 8 PM on the 5th, all rooms including suites at the 5-star 'Paradise City' will be on sale

[Asia Economy Reporter Yuri Kim] SSG.com is introducing 'luxury hotels' as killer content for live broadcasts in the second half of the year. Following luxury cosmetics in the first half, they have selected 5-star hotels as representative products to further strengthen their 'premium product' content and target demand.

On the 4th, SSG.com announced that it will launch a new theme called 'Monthly Hokang SSG' on its own live commerce platform 'SSG.LIVE', introducing special discounted premium hotel stays once a month. This month, they have selected the complex resort 'Paradise City' located in Yeongjongdo, Incheon, and will start selling all room products through a live broadcast from 8 PM on the 5th. For the first time in a live broadcast, all room products from suites to standard rooms are prepared at discounts of up to 67%, with enhanced exclusive benefits provided only by SSG.com.

The representative product includes a one-night stay voucher for a 'Deluxe Room' valid until December 16 and a 50,000 KRW voucher usable at resort facilities and restaurants. The first 200 customers to purchase with maximum discounts can buy from 241,700 KRW. Additional exclusive benefits include free admission to the spa 'Cimer' and the indoor family theme park 'Wonderbox', as well as a free sauna for two people. Weekday (Monday to Thursday) guests will also receive unlimited access to indoor and outdoor swimming pools and a late checkout service at 1 PM.

Instead of the 50,000 KRW voucher bonus, a product including breakfast for two will also be introduced during the broadcast. Applying a 5% discount coupon issued to viewers who watch for more than 3 minutes, the 'Premier Deluxe Room' and 'Grand Premier Deluxe Room' are available in the 300,000 KRW range, the 'Corner Suite Room' in the 400,000 KRW range, and the 'Deluxe Suite Room' in the 700,000 KRW range. All suite room purchasers will receive a 'Joan Teddy Bear doll' as a gift.

During the broadcast, purchasers will be entered into a draw to win prizes such as 'Paradise City accommodation vouchers', 'On The Plate buffet lunch for two', and 'Paradise City diffuser sets'. Customers who answer quiz questions correctly will also be entered into a draw to receive 'Vino Paradise wine'.

Since August, SSG.com has been conducting live broadcasts once a month proposing luxury hotel stay products. The first live broadcast on August 23 for the 5-star resort 'Paraspara Seoul' in Seoul recorded sales of 300 million KRW in one hour, the highest sales among hotel products sold via live broadcasts. Suites worth about 2 million KRW were also sold, confirming demand for premium hotels. On the live broadcast for the 5-star 'Novotel Ambassador Seoul Dongdaemun' on the 2nd of last month, the hot deal product, a 99,000 KRW 'Superior Breakfast Package', sold out within 10 minutes.

Considering this response, SSG.com plans to newly create the 'Monthly Hokang SSG' theme from this month, selecting one premium hotel each month to sell special discounted products through live broadcasts. They will strengthen content by providing detailed videos introducing the hotel and product features, and differentiate by enhancing luxury hotel products and exclusive benefits that are hard to find on other platforms.

Lee Hyunjin, buyer of the Culture Service Team at SSG.com, said, "We will present products every month that appeal to customers who want a special hotel stay by leveraging the sophisticated and elegant brand image of SSG.com and the characteristics of luxury hotels," adding, "We hope customers seize the October hotel stay opportunity through the 'Paradise City' live broadcast, which offers reasonable prices and various benefits."

This content was produced with the assistance of AI translation services.